Customer Building · 15. March 2022
When it comes to reaching your ideal customer, marketing and sales activity is ultimately focused on reaching the decision maker and those who are most likely to purchase the product or service. After all, if you have the decision maker and purchaser interested, then it is pretty much a done deal, right? Wrong. Part of the reason you may not be effectively reaching and connecting with those who will ultimately buy your offerings is because you have missed the mark in reaching and connecting...