Next Level Strategy · 15. January 2019
Businesses that create value for customers and for potential investors understand the importance of defining and continually refining their approach to business for documented and replicable success. Are you giving enough thought and attention to how you approach running your business as a competitive advantage? Here are steps to take to better define your approach at critical success levels within your company for competitive advantage: 1. Business Approach: One of the most telling questions I...

Next Level Strategy · 15. September 2018
Confirming your company’s distinctions is critical to your business growth and increased value in the marketplace. Too many companies fall short in this area, even though on the surface level, they may believe they have distinguished themselves. The key is to set your company apart from competitors in a compelling, customer-centric way. Here are steps to take to create depth of distinction in your company: 1. Ask & Listen: Ask and listen to what people are saying and thinking. Better yet,...

Value Building · 15. June 2018
Are you building your business with the mind of a shareholder? Are you making decisions and defining distinctions against your competitors to merely compete or to grow an enterprise that can thrive and continue to be a business beyond you? Are you seeking investors and wondering what you could do to make your business more attractive? Consider this Power of Five formula (CRISP2) for taking your branding beyond marketing and into operations: 1. C2 = Confirm Compelling Distinctions: How well have...

Value Building · 15. March 2018
When it comes to running a business on either the operations side or the marketing side, too many business owners do a poor job of effectively monitoring the income aspect of their business. Hard to believe, I know, but I see it all the time. Part of the problem is that income is only viewed from a monetary standpoint. Critical activities and functions within the business that can actually impact money coming in can be ignored or are not given the attention deserved. Many who know me have heard...

Next Level Strategy · 01. June 2017
Too many business executives believe, wrongly, that differentiation requires blazing new paths or innovating something from nothing. Instead, paying attention to trends can help you differentiate and identify needs and opportunities like nothing else can. Being a “trend getter” is a best-kept secret among high-growth companies, with executives envisioning new ways to approach and leverage what already exists. Here are some ways to make "trend getting" an ongoing initiative in your company....

Momentum Building · 01. April 2017
Too often, owners and managers operate their businesses in silos that cause many opportunities to be overlooked. Accounting focuses only on accounting. Operations focuses only on operations. Marketing focuses only on traditional sales and promotion. Safety and maintenance only focuses on safety and maintenance. I could go on and on. High growth companies understand that each area of the business is a spoke on a wheel that works in tandem to truly keep opportunities flowing in and turning into...

Next Level Strategy · 01. January 2017
The Harvard Business School teaches that, “Like death and taxes, commoditization of your products is a given.” However, this doesn’t mean you must accept eventual commoditization as a death sentence to your competitive advantage. On the contrary, by paying attention, you can proactively shift for strategic advantage, not just competitive advantage. There are several reasons a commodity mindset occurs, and in every instance, these reasons should be viewed as warning signs that it’s time...

Image Building · 01. October 2016
Branding is something every company should be doing. Unfortunately, most are doing it poorly because they approach branding from a marketing perspective only — rather than an enterprise-building perspective — or fail to take the different levels of branding into account. The basic levels of branding are visual impression, verbal impression, physical impression and personal experience. The visual image is what you see, such as graphics, logo, colors, etc. The verbal impression is achieved...

Value Building · 01. August 2016
Speed of change is the new norm in building a business. If you are not strategically building your business based on this fact, you are already falling behind. Agility is critical to growth and even more critical to value-building, sustainable growth. Your company's ability to scale is contingent on four critical success factors. Effectively aligning and leveraging its Intelligence Quotient (IQ), Emotional Quotient (EQ) and Velocity Quotient (VQ) will directly impact your ability to realize a...

Momentum Building · 01. June 2016
Customer Attraction/Retention: Part II of II - In Part I, I covered the key aspects that are important to gaining interest and the ultimate purchase from a prospective customer. These included: Convenience factors of location, accessibility and time; soundness of offerings and capabilities; track record in business; accuracy and reliability; and value for time and money spent. Getting a customer to purchase from you initially may seem like the most critical hurdle to leap over. However, what...

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