Savvy entrepreneurial businesses know that what matters most is demonstrated by the choices and decisions that are made on a daily basis in business to be one step ahead of any challenge or opportunity.
Branding is not a marketing initiative. Branding done effectively is a strategic operational initiative. It helps drive your business forward to excel against competition in ways most businesses totally miss. It helps you become the preferred choice.
Many businesses that closed and never re-opened during the pandemic are blaming their demise on COVID's disruption. The harsh reality is they were operating on fumes and being managed poorly long before the pandemic could be their excuse.
Recruiting and retaining talent and skillsets has been forever changed due to COVID's wrath on business as usual. If you want to attract and keep talent, heed the reality that everything you thought has changed.