Customer Building · 15. March 2022
When it comes to reaching your ideal customer, marketing and sales activity is ultimately focused on reaching the decision maker and those who are most likely to purchase the product or service. After all, if you have the decision maker and purchaser interested, then it is pretty much a done deal, right? Wrong. Part of the reason you may not be effectively reaching and connecting with those who will ultimately buy your offerings is because you have missed the mark in reaching and connecting...

15. January 2022
Being an agile, quick-on-your-feet business owner is why you are still able to conduct business amidst this economic storm we are all still navigating through. The ability to flex and adapt is what has always made America’s entrepreneurs the foundation of economic recovery. Just as important as your agility is your capability in knowing what is in the best interests of your customer to the point of inflexibility. What … you might be asking? Inflexibility? In working with entrepreneurial...

15. September 2021
Watch anyone who knows how to juggle three balls or more, and they make it look so easy. We are in awe of them and think how great it would be to have that kind of control and ease in what we do. We are entertained by them and enjoy the fact that they quite clearly find what they are doing entertaining and fun as well. What makes a juggler so impressive is that he or she is in total control of the elements being juggled without having his or her hands on them every single minute. Now think to...

Value Building · 15. June 2021
Too often businesses believe just having a distinctive image in their visual presence is enough to set them apart. While visual branding can certainly help a business stand out from its competitors on a first-impression basis, if there are no further distinguishing qualities differentiating what is being offered, then the prospect can be lost as quickly as he or she was initially impressed. In other cases, businesses actually have intellectual property, and are not effectively presenting and...

Next Level Strategy · 15. March 2021
Impatience has served entrepreneurs well, resulting in innovations and solutions to help us do almost anything faster. As a result of our impatience, we entrepreneurs expect everything to happen fast and according to our preconceived notions of when a desired result should be achieved. With our expectations high, we can reach lows easily when a particular result has not been realized as we had hoped. Too often, business owners get into a mindset of building and then not continuing to build with...

Value Building · 15. January 2021
Can your business sustain operations without you? If it can’t, then you may need to look at the following areas to make your business less reliant upon you while being more effective at delivering that you offer. The more your business can operate with and without you, the more stable and valuable it will be to you and others for the long term. 1. Image: Do you have graphics standards concerning your corporate positioning tagline, logo brand and colors? Have you defined what is acceptable...

Value Building · 15. September 2020
The appeal of your business, as well as its product or service offerings, can most likely be taken to a higher level of acceptance, preference. If you are not effectively protecting your offerings, then your business is just going to appear like every other business offering the same thing under a different name. Not only is formally and proactively protecting your uniqueness smart from a business standpoint, it’s also smart from a positioning, branding and value-building standpoint too. Are...

Momentum Building · 15. June 2020
How are you using electronic communications to reinforce your story to customers and prospects? The first thing you can safely assume is that everyone is inundated with email communications. You have literally a glance of a second to capture your targeted reader’s attention. The key to successful eZines, eBlasts and eCommunications is interest, relevancy, consistency, interactivity and authentic inclusion. 1. Generating Interest: One of the first mistakes I see in most eZines, eBlasts or...

15. March 2020
The sad reality is that customer service is a dying art form. Companies simply do not seem to care as much as they once did. Some blame it on the Internet and how things have gotten more impersonal over the years. Some blame it on the fact that people are in a hurry and want convenience and “cheap” over quality and attention. Some blame it on the younger generation not knowing or being taught any better, while others blame it on the older generation being tired and unhappy with having to...

15. January 2020
Many businesses use this time of year to express their thanks and best wishes. Letting those associated with your business know how much you recognize and appreciate their role in its success is something that can never be overstated. Especially in this economy, nothing should be taken for granted. However, why is it only during the holidays that many of us say thank you and wish everyone well? Making celebration a year-round way of doing business can and should be a part of what makes your...

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