Customer Building

Customer Building · 15. March 2022

Having trouble getting customers to buy?

When it comes to reaching your ideal customer, marketing and sales activity is ultimately focused on reaching the decision maker and those who are most likely to purchase the product or service. After all, if you have the decision maker and purchaser interested, then it is pretty much a done deal, right? Wrong. Part of the reason you may not be effectively reaching and connecting with those who will ultimately buy your offerings is because you have missed the mark in reaching and connecting...

Are you serving or engaging?

What does it take to excel in business today? A key area in which a business can excel against competitors, regardless of industry, is through customer service. Making it a focus to serve customers better than anyone else is becoming more and more of a priority for savvy businesses that understand what a dismal job their industry is doing as a whole. Truly exceptional businesses take this mindset to an even higher level, by focusing on not just serving their customers, but engaging them at...

Do you assume that every “buyer” is the same? II

Part II of II - In the last column, I helped you understand the different shopping mentalities of a customer or client. Now that you have had some time to analyze these different shoppers within your own business, you can better understand how to turn shoppers into buyers through understanding a buyer’s motivation factors. 1. Impulse Buyer: Impulse Buyers are exactly as described. They will purchase on a whim out of a perception of immediate need, convenience or instant gratification. There...