Momentum Building

Momentum Building · 01. April 2017
Too often, owners and managers operate their businesses in silos that cause many opportunities to be overlooked. Accounting focuses only on accounting. Operations focuses only on operations. Marketing focuses only on traditional sales and promotion. Safety and maintenance only focuses on safety and maintenance. I could go on and on. High growth companies understand that each area of the business is a spoke on a wheel that works in tandem to truly keep opportunities flowing in and turning into...

Momentum Building · 01. June 2016
Customer Attraction/Retention: Part II of II - In Part I, I covered the key aspects that are important to gaining interest and the ultimate purchase from a prospective customer. These included: Convenience factors of location, accessibility and time; soundness of offerings and capabilities; track record in business; accuracy and reliability; and value for time and money spent. Getting a customer to purchase from you initially may seem like the most critical hurdle to leap over. However, what...

Momentum Building · 01. December 2015
Part II of II - I find many business owners confuse a strategy with a plan, and they are not the same. A plan focuses on action and tactical activities. A strategy focuses on vision, purpose, differentiation, advantage, goals, objectives and desired outcomes.It then includes the necessary plans to accomplish these outcomes.Too many businesses do not have the necessary strategy behind their plans. The end result is either a plan that never gets implemented, is marginally successful or totally...

Momentum Building · 01. August 2015
As we are a month into the second half of the fiscal year for most businesses, savvy business owners are already planning for the year ahead, along with continuing to look 3 to 5 years ahead strategically. For decades, the norm for situation analysis within a business plan and strategy is to use SWOT (strengths, weaknesses, opportunities, threats) as a basis for making strategic decisions and prioritizing action. Too often, however, specifically the weaknesses and threats are not effectively...

Momentum Building · 01. January 2015
The New Year always brings a new resolve for how business is going to get done. For many, it is also the impetus that results in the decision to finally start a business. Starting a business is hard work, there is no doubt about it. Where newbies misstep the most is in how they don’t build their business before it officially opens.Too often, the focus is on the basic operational set-up before and then surface-level promotion after the business is open. They ignore what should and could be...

Momentum Building · 01. December 2014
Nothing can be more frustrating for a business owner than to put immense time, energy and effort into building a business, only to realize that the effort is not paying off. Not only are the results desired not occurring, but the results garnered are heading the business in an undesirable direction, in spite of what was believed to be the right course of action. In working with small businesses through the years, I have noticed missteps that lead them down a misguided path, even though the...

Momentum Building · 01. November 2014
Is your business implementing a marketing effort or a marketing strategy? I was inspired to write this column after continuing to see a pattern in what I would classify as the top five band-aids companies use with the belief that their sales will skyrocket or when a desperate need for sales exists. Using a "Band-Aid" to resolve any type of a problem is an American idiom for a temporary solution or something that seems to be a solution, but has no real effect. If you are frustrated by a lack of...

Momentum Building · 01. July 2014
How you approach your operations from a marketing standpoint is key to its success. Marketing for many small businesses is viewed as a necessary evil or a mysterious phenomenon that seems to be all too elusive when it comes to getting results for the business. You try this tactic or that tactic. You implement this program or that program.You ramp up your sales efforts or develop exciting new promotions. And yet, nothing seems to have any sticking power. If you are doing any of these five...

Momentum Building · 01. May 2014
I am continuously amazed how often I witness opportunities being missed, time being wasted or resources not being effectively leveraged due to a lack of initiative. While you would think this is something that is not an issue with an entrepreneur, it is more often than you think because of beliefs about what initiative is and isn't. People in general don't take the initiative they ultimately could and then wonder why they are not realizing success or progress as they had hoped. Could you or...

Momentum Building · 01. April 2014
Wearing multiple hats is nothing new in the life of an entrepreneur. However, this column is going to focus on the hats you throw upon others. Too often hats are being tossed onto the wrong person or for the wrong reasons, which have a negative impact versus the positive relief you envisioned. Have you or are you placing hats on the wrong heads, causing more confusion or chaos than collaborative gusto? 1. Just for a While Hat: I witness this all the time. An employee is asked by the business...

Show more