Next Level Strategy · 01. April 2015

Walking into a Main Street gallery gift shop, I was greeted by its associate who asked, "How may I help you?" My answer, the same answer most likely you have given on countless occasions, "No thank you. I'm just looking." Instead of the usual, "Okay, just let me know if you have any questions," this associate literally seemed to get excited!He leaped out from behind the counter and said, "I have just the thing for you!" He returned with a card that offered a "Just Looking" discount on my...

Momentum Building · 01. July 2014

How you approach your operations from a marketing standpoint is key to its success. Marketing for many small businesses is viewed as a necessary evil or a mysterious phenomenon that seems to be all too elusive when it comes to getting results for the business. You try this tactic or that tactic. You implement this program or that program.You ramp up your sales efforts or develop exciting new promotions. And yet, nothing seems to have any sticking power. If you are doing any of these five...

Momentum Building · 01. January 2014

Marketing a business has gotten more complicated than ever before because of the plethora of options available to a business. Layered over this is the fact that many business owners are at the mercy of an army of tactical technicians who are over-zealous, and often times effective, at convincing business owners to head in a specific direction that is not in their business' or customers' best interests. Have you gotten caught in any of these tactical faux pas? 1. Smart App Ignorance: iPhones,...