Posts tagged with "competitive advantage"



Next Level Strategy · 01. January 2017
The Harvard Business School teaches that, “Like death and taxes, commoditization of your products is a given.” However, this doesn’t mean you must accept eventual commoditization as a death sentence to your competitive advantage. On the contrary, by paying attention, you can proactively shift for strategic advantage, not just competitive advantage. There are several reasons a commodity mindset occurs, and in every instance, these reasons should be viewed as warning signs that it’s time...

01. May 2016
Customer Attraction/Retention: Part I of II - Over 32 years in interviewing thousands of customers of clients in almost every industry, I have been able to document key factors of attraction and retention of customers that every business should pay heed to in order to realize a continually growing and loyal customer base. If you feel that you must always be pursuing new customers, chances are you are not truly understanding how successful businesses attract and keep customers through how they...

Confidence Building · 01. May 2015
You may have heard the cold call statistic that it could take as many as 100 phone calls to get one meeting. That statistic has been around since cold calling was in its heyday. But at a one percent return on your time investment, are those odds really working in your favor? After all, wouldn't it be better to have odds that would actually give you the probability of converting that prospect into an actual customer? Over more than 30 years working with businesses, I have tracked what I like to...

Image Building · 01. October 2014
If you want to be considered the best in your industry, seeking awards for your business should be a part of your strategy. Award-winning companies are viewed as more credible, stable and worthy of patronizing. Many business owners do not realize the number of opportunities that exist for a business to be named among “the best” or where to begin to identify them.Google can easily open your eyes to the world of awards in your industry and marketplace. Winning awards can become a competitive...