Momentum Building · 02. January 2023
The key to good decision-making is being in the right mindset. Too often decisions are made from uninformed or misguided thinking, resulting in a "wish I would have known then what I know now."
Momentum Building · 01. June 2016
Customer Attraction/Retention: Part II of II - In Part I, I covered the key aspects that are important to gaining interest and the ultimate purchase from a prospective customer. These included: Convenience factors of location, accessibility and time; soundness of offerings and capabilities; track record in business; accuracy and reliability; and value for time and money spent. Getting a customer to purchase from you initially may seem like the most critical hurdle to leap over. However, what...
Next Level Strategy · 01. November 2015
Part I of II - As we near the end of another year, midway through fourth quarter in a calendar fiscal year, how are you feeling about your business as a whole? How are you feeling about your business strategy and where it is leading your company? Is it not reaping the results you had hoped? Do you even have a strategy in place or are you taking it day by day hoping what you throw out there works? If you think a strategy is merely trying various tactical things, it is time to graduate your...
Next Level Strategy · 01. April 2015
Walking into a Main Street gallery gift shop, I was greeted by its associate who asked, "How may I help you?" My answer, the same answer most likely you have given on countless occasions, "No thank you. I'm just looking." Instead of the usual, "Okay, just let me know if you have any questions," this associate literally seemed to get excited!He leaped out from behind the counter and said, "I have just the thing for you!" He returned with a card that offered a "Just Looking" discount on my...
Momentum Building · 01. January 2013
As business owners we are constantly choosing. Decisions are upon us all the time. We are also continuously shifting and adapting, which is why we can be the most resilient when necessary during challenging times.The key to good decision-making is in being in the right mindset. Too often, decisions are made from uninformed thinking or misguided thinking, resulting in a “wish I would have known then what I know now” regret at a decision made. Here are five areas to consider in how you choose...