Value Building

Value Building · 15. June 2021
Too often businesses believe just having a distinctive image in their visual presence is enough to set them apart. While visual branding can certainly help a business stand out from its competitors on a first-impression basis, if there are no further distinguishing qualities differentiating what is being offered, then the prospect can be lost as quickly as he or she was initially impressed. In other cases, businesses actually have intellectual property, and are not effectively presenting and...

Value Building · 15. January 2021
Can your business sustain operations without you? If it can’t, then you may need to look at the following areas to make your business less reliant upon you while being more effective at delivering that you offer. The more your business can operate with and without you, the more stable and valuable it will be to you and others for the long term. 1. Image: Do you have graphics standards concerning your corporate positioning tagline, logo brand and colors? Have you defined what is acceptable...

Value Building · 15. September 2020
The appeal of your business, as well as its product or service offerings, can most likely be taken to a higher level of acceptance, preference. If you are not effectively protecting your offerings, then your business is just going to appear like every other business offering the same thing under a different name. Not only is formally and proactively protecting your uniqueness smart from a business standpoint, it’s also smart from a positioning, branding and value-building standpoint too. Are...

Value Building · 15. June 2018
Are you building your business with the mind of a shareholder? Are you making decisions and defining distinctions against your competitors to merely compete or to grow an enterprise that can thrive and continue to be a business beyond you? Are you seeking investors and wondering what you could do to make your business more attractive? Consider this Power of Five formula (CRISP2) for taking your branding beyond marketing and into operations: 1. C2 = Confirm Compelling Distinctions: How well have...

Value Building · 15. March 2018
When it comes to running a business on either the operations side or the marketing side, too many business owners do a poor job of effectively monitoring the income aspect of their business. Hard to believe, I know, but I see it all the time. Part of the problem is that income is only viewed from a monetary standpoint. Critical activities and functions within the business that can actually impact money coming in can be ignored or are not given the attention deserved. Many who know me have heard...

Value Building · 01. August 2016
Speed of change is the new norm in building a business. If you are not strategically building your business based on this fact, you are already falling behind. Agility is critical to growth and even more critical to value-building, sustainable growth. Your company's ability to scale is contingent on four critical success factors. Effectively aligning and leveraging its Intelligence Quotient (IQ), Emotional Quotient (EQ) and Velocity Quotient (VQ) will directly impact your ability to realize a...

Value Building · 01. January 2016
I often refer to a strategy as an umbrella over a business. As you launch into 2016, do you have a strategy that is truly protecting and nurturing the best interests of your company? I am so adamant about the need for business owners to truly understand the powerful impact a strategy can have on a business, that strategy and business planning have been the subject of my last three columns. Your strategy should be the foundation from which you ensure sustainability and continued growth, as well...

Value Building · 01. March 2015
Over the past several months, I have witnessed buy-sell agreements fall through in businesses because of unanticipated developments that converted an appealing opportunity into a calamity of hidden surprises that ultimately killed the deal. As more and more Baby Boomer business owners are looking toward selling what they have built over the years, as well as Boomers ready for a second chapter in their lives, willing to invest in a business venture, it is important to be fully aware of some of...

Value Building · 01. August 2014
The dictionary definition of "bankable" is: "to be considered powerful, prestigious, or stable enough to ensure profitability." If your business is bankable, it means it has earned status worthy of people investing their time, money and attention.When you are looking to grow your business requiring additional resources to achieve this growth, then analyzing how bankable your business is in the eyes of the marketplace is key to consider. Important to note is that I am not just talking about...

Value Building · 01. June 2014
Whether you are in a start-up mode or have been conducting business on your own for years, knowing where your business is headed is critical to your future well being as well as the livelihood of others who may be depending on the success of your venture. This is why strategy is so important in a business, starting with the long-term vision of your venture in order to make better decisions and to identify and pursue opportunities effectively. While some of what I write here will seem basic to a...

Show more