How are you using electronic communications to reinforce your story to customers and prospects? The first thing you can safely assume is that everyone is inundated with email communications. You have literally a glance of a second to capture your targeted reader’s attention. The key to successful eZines, eBlasts and eCommunications is interest, relevancy, consistency, interactivity and authentic inclusion. 1. Generating Interest: One of the first mistakes I see in most eZines, eBlasts or...