Marketing a business has gotten more complicated than ever before because of the plethora of options available to a business. Layered over this is the fact that many business owners are at the mercy of an army of tactical technicians who are over-zealous, and often times effective, at convincing business owners to head in a specific direction that is not in their business' or customers' best interests. Have you gotten caught in any of these tactical faux pas? 1. Smart App Ignorance: iPhones,...