Posts tagged with "niche"



Next Level Strategy · 01. January 2017
The Harvard Business School teaches that, “Like death and taxes, commoditization of your products is a given.” However, this doesn’t mean you must accept eventual commoditization as a death sentence to your competitive advantage. On the contrary, by paying attention, you can proactively shift for strategic advantage, not just competitive advantage. There are several reasons a commodity mindset occurs, and in every instance, these reasons should be viewed as warning signs that it’s time...