01. May 2016

Customer Attraction/Retention: Part I of II - Over 32 years in interviewing thousands of customers of clients in almost every industry, I have been able to document key factors of attraction and retention of customers that every business should pay heed to in order to realize a continually growing and loyal customer base. If you feel that you must always be pursuing new customers, chances are you are not truly understanding how successful businesses attract and keep customers through how they...

Confidence Building · 01. March 2014

A company that expects to continue to grow efficiently and effectively must put controls in place to manage the process of growth. Additionally, setting standards and expectations is also essential to assuring consistency and quality.However, what I have been seeing recently are cases where standards are actually counterproductive, and may potentially be doing more harm than good. Are your standards sending the wrong message? Here are areas I am seeing companies fall victim to in their good...