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The dictionary definition of "bankable" is: "to be considered powerful, prestigious, or stable enough to ensure profitability." If your business is bankable, it means it has earned status worthy of people investing their time, money and attention. When you are looking to grow your business requiring additional resources to achieve this growth, then analyzing how bankable your business is in the eyes of the marketplace is key to consider.
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Whether you are in a start-up mode or have been conducting business on your own for years, knowing where your business is headed is critical to your future well being as well as the livelihood of others who may be depending on the success of your venture. This is why strategy is so important in a business, starting with the long-term vision of your venture in order to make better decisions and to identify and pursue opportunities effectively.
Too many business owners are broadsided by the fact that the company they have put their blood, sweat and tears into is not worth what they emotionally believe it should be worth when considering selling or being bought out. When the company was built on solid principles and values, and has realized good profits and steady growth, it begins to make the owner wonder why they put so much of themselves into building the company for such little return when ready to cash out. However, that may be part of the problem.
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AuthorSherre' DeMao is founder and CEO of BizGrowth Inc. An author, speaker and entrepreneurial innovator, she was named in 2025 among MSN's Ten Women Trailblazers Revolutionizing Their Fields. Her ability to scale and grow businesses has earned her position as a Forbes Council member and regular thought leader and expert in articles on Forbes.com. Archives
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