We are always reminding our entrepreneurial clients to focus on what they can control. Easier said than done. Business owners tend to overcompensate when it comes to being in control, and fixate on what is outside of their control, resulting in no traction for the business. External volatilities (economy, regulation, supply chains, increased competition, etc.) often get the headspace and the focus. Internal volatilities can be more undermining, limiting growth or the ability to scale at all.
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Does your business depend too much on:
Too often businesses believe just having a distinctive image in their visual presence is enough to set them apart. While visual branding can certainly help a business stand out from its competitors on a first-impression basis, if there are no further distinguishing qualities differentiating what is being offered, then the prospect can be lost as quickly as he or she was initially impressed.
Can your business sustain operations without you? If it can’t, then you may need to look at the following areas to make your business less reliant upon you while being more effective at delivering that you offer. The more your business can operate with and without you, the more stable and valuable it will be to you and others for the long term.
The appeal of your business, as well as its product or service offerings, can most likely be taken to a higher level of acceptance, preference. If you are not effectively protecting your offerings, then your business is just going to appear like every other business offering the same thing under a different name.
Are you building your business with the mind of a shareholder? Are you making decisions and defining distinctions against your competitors to merely compete or to grow an enterprise that can thrive and continue to be a business beyond you? Are you seeking investors and wondering what you could do to make your business more attractive? Consider this Power of Five formula (CRISP2) for taking your branding beyond marketing and into operations:
When it comes to running a business on either the operations side or the marketing side, too many business owners do a poor job of effectively monitoring the income aspect of their business. Hard to believe, I know, but I see it all the time. Part of the problem is that income is only viewed from a monetary standpoint. Critical activities and functions within the business that can actually impact money coming in can be ignored or are not given the attention deserved.
Speed of change is the new norm in building a business. Agility is critical to growth and even more critical to value-building, sustainable growth. If you are not strategically building your business based on this fact, you are already falling behind. Your company's ability to scale is contingent on four critical success factors. Effectively aligning and leveraging its Intelligence Quotient (IQ), Emotional Quotient (EQ) and Velocity Quotient (VQ) will directly impact your ability to realize a high Profitability Quotient (PQ).
I often refer to a strategy as an umbrella over a business. As you launch into 2016, do you have a strategy that is truly protecting and nurturing the best interests of your company? I am so adamant about the need for business owners to truly understand the powerful impact a strategy can have on a business, that strategy and business planning have been the subject of my last three columns.
Over the past several months, I have witnessed buy-sell agreements fall through in businesses because of unanticipated developments that converted an appealing opportunity into a calamity of hidden surprises that ultimately killed the deal. As more and more Baby Boomer business owners are looking toward selling what they have built over the years, as well as Boomers ready for a second chapter in their lives, willing to invest in a business venture, it is important to be fully aware of some of the pitfalls that can cause a promising venture to go off track.
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AuthorSherre' DeMao is founder and CEO of BizGrowth Inc. An author, speaker and entrepreneurial innovator, she was named in 2025 among MSN's Ten Women Trailblazers Revolutionizing Their Fields. Her ability to scale and grow businesses has earned her position as a Forbes Council member and regular thought leader and expert in articles on Forbes.com. Archives
December 2025
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