 We are always reminding our entrepreneurial clients to focus on what they can control. Easier said than done. Business owners tend to overcompensate when it comes to being in control, and fixate on what is outside of their control, resulting in no traction for the business. External volatilities (economy, regulation, supply chains, increased competition, etc.) often get the headspace and the focus. Internal volatilities can be more undermining, limiting growth or the ability to scale at all.
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 Every day decisions must be made in business. What sets growth companies apart from the rest of the pack is grounded in leaders having the ability to make momentum-building decisions, using both emotion and logic appropriately. How momentum building are your decisions in growing your company?
What we have found is there is clear delineation for when logic is key, emotions are key and when both must be balanced in decision-making.  This year marks 40 years working with entrepreneurs and it has been both rewarding and illuminating. There is not a day that goes by where we are not inspired by what is being done exceptionally well, and also what could use a dose of reality or insight to help business owners get out of their own way. Over these years, our company has advised and guided countless founders of entrepreneurial enterprises.
 I recently had the honor of being among other CEOs that are disrupting, innovating, community-forward and impassioned to change the world one business and person at a time. The event was CEO Convergence, designed to bring together CEOs for a day of authentic connecting, sharing, and community building. The event was held at the Charlotte Whitewater Center, a favorite place of mine to hike out in nature, not far from where I live.
 Building a business and reaching goals are a process, plain and simple. Even the most meteoric rise to fame and fortune was not as overnight as may have appeared. A look back at any successful business owner’s story reveals a series of small successes that served to pave the way as steppingstones to more success.
 As business owners we are constantly choosing. Decisions are upon us all the time. We are also continuously shifting and adapting, which is why we can be the most resilient when necessary during challenging times. The key to good decision-making is in being in the right mindset. Too often, decisions are made from uninformed thinking or misguided thinking, resulting in a “wish I would have known then what I know now” regret at a decision made.
 For small business owners and big business alike, COVID caused a huge operational wake-up call that will be evident for the next decades and beyond. Business as we have known it has changed forever and it is for the better. Last month’s blog covered the New Workforce Paradigm as a result of COVID’s wrath. This month’s blog is focused on COVID’s role in heightening poor management and operational practices, specifically around profitability and spending.
 Are there aspects of your business that you no longer enjoy? Are you finding that the business is not as much fun or as rewarding as you once thought it to be? Do you find yourself asking yourself why you are putting yourself through all of this anguish of running a business, and for what?
How are you using electronic communications to reinforce your story to customers and prospects? The first thing you can safely assume is that everyone is inundated with email communications. You have literally a glance of a second to capture your targeted reader’s attention. The key to successful eZines, eBlasts and eCommunications is interest, relevancy, consistency, interactivity and authentic inclusion.
Too often, owners and managers operate their businesses in silos that cause many opportunities to be overlooked. Accounting focuses only on accounting. Operations focuses only on operations. Marketing focuses only on traditional sales and promotion. Safety and maintenance only focuses on safety and maintenance. I could go on and on. High growth companies understand that each area of the business is a spoke on a wheel that works in tandem to truly keep opportunities flowing in and turning into profitable outcomes.
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AuthorSherre' DeMao is founder and CEO of BizGrowth Inc. An author, speaker and entrepreneurial innovator, she was named in 2025 among MSN's Ten Women Trailblazers Revolutionizing Their Fields. Her ability to scale and grow businesses has earned her position as a Forbes Council member and regular thought leader and expert in articles on Forbes.com. Archives
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