 Quality referrals are golden to any business. Understanding the strategy necessary for garnering unending referrals is where most businesses fall short. Typically, our BizGrowth 5.0 provides five key success factors on the topic. In this bonus edition, we bring you 12 key success factors to consider for building an endless flow of referrals into your company that convert to loyal customers.
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When it comes to reaching your ideal customer, marketing and sales activity is ultimately focused on reaching the decision maker and those who are most likely to purchase the product or service. After all, if you have the decision maker and purchaser interested, then it is pretty much a done deal, right? Wrong.
What does it take to excel in business today? A key area in which a business can excel against competitors, regardless of industry, is through customer service. Making it a focus to serve customers better than anyone else is becoming more and more of a priority for savvy businesses that understand what a dismal job their industry is doing as a whole.
Part II of II - In the last column, I helped you understand the different shopping mentalities of a customer or client. Now that you have had some time to analyze these different shoppers within your own business, you can better understand how to turn shoppers into buyers through understanding a buyer’s motivation factors.
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AuthorSherre' DeMao is founder and CEO of BizGrowth Inc. An author, speaker and entrepreneurial innovator, she was named in 2025 among MSN's Ten Women Trailblazers Revolutionizing Their Fields. Her ability to scale and grow businesses has earned her position as a Forbes Council member and regular thought leader and expert in articles on Forbes.com. Archives
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