PART I: Are you doing what really matters?

Customer Attraction/Retention: Part I of II - Over 32 years in interviewing thousands of customers of clients in almost every industry, we have been able to document key factors of attraction and retention of customers that every business should pay heed to in order to realize a continually growing and loyal customer base. If you feel that you must always be pursuing new customers, chances are you are not truly understanding how successful businesses attract and keep customers.

Read More